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The ambitious project Hasbro is undertaking for Star Wars fans

* Project-Hasbro.jpgThroughout its franchise history, the Star Wars saga has innovated the way that movie tie-in products are created and marketed. But at the heart of all of those efforts has always been one important and overriding factor: fan satisfaction. It's what's motivated Hasbro to create their new HasLab initiative, a platform with the die-hard collector in mind.

This is best seen in the first product that HasLab is looking to get off the ground, which also counts as the biggest Star Wars toy ever -- a full replica of The Khetanna, better known as Jabba's Sail Barge, from Return of The Jedi.

At the recent New York Toy Fair, CinemaBlend was on hand for Hasbro's own private exhibition off of the show floor proper. Throughout the tour we were given, there was tons of merchandise on display for everything from Avengers: Infinity War to My Little Pony: Friendship Is Magic. But, of course, at the center of their exhibits was a full section devoted to Star Wars past and present. And right in the heart of it all was a table that housed a full sized replica of The Khetanna, which showed off the full size and scope of the toy's massive nature.

5th March 2018




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